Converting Image KMZ to projected raster

Hi all,
I am using Arcgis 10. I have a KMZ file of an image. How can I convert it to projected raster? (my friend can do it with tool "COnversion-> KML to Layer, but he is using Arcgis 10.1).

(I save it as KML, and then try to project the image generated, but it go to wrong location).

Thanks
Huong