dynamic link between excel table and geodatabase

Hello every one. Ive been searching around all week to see if something like this is possible with not much luck.

Im trying to determine if there is a way to create a dynamic link between an excel table and a feature class within a geodatabase. Basically, I have a point file that gets updates on a daily basis. Id like to avoid having to import the Lat/Longs into ArcMap and then exporting as a shapefile to import into a GDB. Ideally, Id like there to be a dynamic link between the excel file and the GDB so that the feature class updates as I update the excel table.

I guess the other option would be to write a script that would run the process of importing into ArcMap, displaying XY data, exporting as a shapefile, then importing into a GDB, but Im not skilled enough with scripting to get that done.

Thank you all for any help.